Using BEST Life Dental Insurance to Open the Door to Opportunity

Dental insurance may not be on everyone’s radar, but that can be a good thing! With the right strategy, you can use dental insurance to win new clients.

Let others focus on medical.  Everyone’s got their eyes on health insurance, and in many cases, selling a medical plan is the top priority.  In cases where you are not the broker of record, use dental insurance as a tactic to get your foot in the door. 

This can really pay off when the client really likes their experience with your services and enjoys the quality service BEST provides.  They may reconsider placing all their coverages through you at renewal time.

Tap into the dental niche.  There are more companies who offer medical compared to those who offer a dental plan.  This niche has potential to bring in new clients, and expand your book of business.

Take advantage of change.  Businesses change and so do their needs. Dental insurance can play a vital role in employee retention and attracting talent.  A company that did not initially offer dental, later on may realize they need to in order to grow.  A company offering a base dental plan may need to upgrade their coverage to retain talent.

A change in needs is why BEST Life offers 5 deductible options, three coinsurance plan options, 2 to 4 calendar year maximum options, and optional orthodontic benefits.  Depending on your market and network availability, your clients can take advantage of a PPO plan or the freedom offered with an Indemnity plan.

Let dental be your purple cow. Dental insurance can be more than another insurance product, it can be an opportunity to differeentiate yourself from your competitors.  Stand out by bringing something other than medical to the conversation table.  Offer a dental plan from a service-oriented insurance company like BEST Life.

Reasons why a business owner should consider offering dental insurance to their employees:

• Dental insurance keeps employees healthy.  People who do not have dental coverage are 2.5 times more likely not to visit their dentist.  Resulting in delaying care until it’s an emergency.  (Source:  2007 National American Dental Plan (“NADP”) Consumer Survey)
• Dental insurance increases productivity.  Working Americans lose an estimated 164 million hours annually to treating dental disease or to dental visits.  That includes the time parents take to attend to the needs of children with dental-related illnesses.  Healthier teeth result in less time spent in the dental office. (Source: The U.S. Surgeon General’s 2000 report on oral health)
• Preventive dental care saves employees money.  Every $1 spent on preventive dental care saves $8 to $50 on restorative and emergency care.  Restorative and emergency procedures can be very costly and sometimes requires more than one visit to the dentist to be completed.  (Source: The American Dental Hygienists’ Association)

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